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Hi!

Lately?

About Lately

About Lately

Lately is a boutique agency specializing in storytelling and cultivating meaningful relationships for both brands and creators.  

 

Female-founded and completely women-run, we are a small but mighty band of wordsmiths, negotiators and connectors with a passion for helping brands and creators grow their presence through genuine connection.

With PR as our backbone, we know what it takes to develop a rich brand story—and get editors’ attention. Brand collaborations are a natural extension of this knowledge, as we know what brands are looking for when it comes to creator content. ​

Drop us a line anytime to discuss being part of Lately!

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Lindsay

Founder + President

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Maddison

Senior Account

Manager

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Lauren

Senior Brand Partnerships Manager

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Lacey

Brand Partnerships Manager

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Vicky

Account Coordinator

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Niamh

Account Assistant

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Arin

Director of Operations

Brand PR

Brand PR

With PR and earned media as our bread and butter (yes, we’ve done a lot of CPG PR so food puns are in our blood), we know what it takes to tell a good story. We have relationships with media, of course, but it’s our creativity and tenacity that set Lately apart. From thinking up unique survey ideas to brainstorming a timely influencer campaign for a product launch, Lately is your in-house meets agency partner you always wanted.

 

Services include (but are not limited to): 

Our expertise lies in food, lifestyle and beauty, and Lately clients have included Honeyfund, Mooala, Petit Pot, AWAKE Chocolate, OOLYOm Organics, Sugar Bowl Bakery and Graydon Skincare.

Not sure if we’re right for you? Just get in touch below  --  we’re happy to chat or connect you with current clients.

  • Earned Media

  • Partnerships

  • Content Development

  • Internal & External Communications

Creator Managemet

Creator Management

We are proud to work with a hand-selected group of just 24 creators, including five credentialed Key Opinion Leaders as part of our Board of Experts. From popular foodies to badass mama home DIYers and TikTok dancing queens, we work with only the most engaging talent on social. We know how crucial it is for brands to have their messaging hit in an authentic way and for followers to actually consume the content (and click!), so we only work with creators with strong stats.

 

Services Include (but are not limited to): 


 

Are you a creator interested in working with Lately for management services? Email us for our Creator Submission Form and we’ll be in touch if there’s a fit. Each of our managers represents just a handful of our talent, so we’re proud of the time and attention each of our talent receives on a daily and weekly basis.

  • Negotiations

  • Contract Review

  • Brand Communications

  • Media Kits, Development

  • Content Review & Goal Setting

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Brand Partners